Thursday, September 24, 2009

ABC plans to reduce ad time for new season programming

Just in from Ad Age...

ABC has opted to remove the first ad break from new programs including "Flash Forward," "Modern Family," "Eastwick" and others set to debut this week as part of the new 2009-2010 TV season, as first reported by the Los Angeles Times.....ABC execs said the ad-reduction idea is part of a larger plan to get viewers hooked on new shows at a time when they have a dizzying array of entertainment choices.

So reading between the lines, ABC believe that if they remove ads, their content becomes more engaging and appealing. Uh oh. What does this mean for their underlying business model?

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