Saturday, August 21, 2010

NZ Media First on Youtube

This week, BNZ became the first NZ advertiser to make use of Youtube’s quick launch programme.

The quick launch programme gives brands the opportunity to get a video masthead execution (example above) live within 5 working days – considerably shorter than Youtube’s standard 9 day turn-around time.

The quicklaunch programme also allows brands to incorporate some really nice interactive features within their advertising.

As above, BNZ were able to include a video carousel within their ad that hosted each of their 30” Whalewatch TVC’s (something that had never been done in NZ previously).

Given that we wanted to make it as easy possible for Youtube viewers to watch and scroll between the three Whalewatch executions, we’re pretty happy with the end result.

A big thank you to Sugar, Youtube and naturally the team down at BNZ for helping make this happen….

Thursday, August 19, 2010

PHDIQ is the MSN Advertising Partner of the Year

There's a few sore heads in the IQ team today after celebrating last night at the Microsoft Partner Awards, where PHDIQ was awarded MSN Advertising Partner of the Year.

This is the first year for the category, which recognises the MSN partner agency that "...shines above all others, demonstrating best in class online advertising practice, successful innovation and overall business success"

Specifically, PHDIQ was recognised for exemplary performance in the following areas:
  • Great work that was judged to deliver powerful cut-through and brand building qualities
  • Campaign results that outperformed expectations
  • Best practice campaign integration with MSN's network
  • Consistently thorough briefing, including campaign objectives and expectations
  • Business growth, including client acquisition and agency revenues
  • Provision of MSN case study opportunities

It's an honour to be recognised for the excellent work we do, thanks to Liz, Dan and Nic from MSN.