Tuesday, August 4, 2009

Going Local with Google

Recently I’ve noticed that Google Local is still being relatively underutilized here in New Zealand.

Google Local is Google’s answer to the growing call for local information online. It’s a free service that allows you to leverage any local search volume for your products/services.

When a user searches on a localised term such as ‘Auckland Restaurants’ Google shows a map and up to 10 local businesses near the top of the organic search engine results page.

The free listings service allows businesses to define their address on Google Maps and include additional useful information such as opening hours, contact information, photos & even videos of the business and their products.

Google verifies that the listing has been created by the business by sending out a confirmation code either by phone or a card mailed through the post.

Once the listing has been validated and starts to appear online consumers are able to post reviews about the business. Having good customer reviews is a great way for your listing to stand out from your competitors. A good way to encourage your customers to create a review is by having a link on your website that points to your Google Local reviews.

Set up your free listing at
Google Local.

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