Thursday, November 24, 2011

Google 'predicts' John Key to win the Election!

In the lead up to the 2008 US Presidential election, search experts noticed that search interest was consistently higher for Obama than McCain, and joked about Google ‘predicting’ the outcome of the election.

We decided to investigate Google searches for the leaders of our two major political parties, to see if Google can ‘predict’ an outcome in NZ as well.

We looked at web search interest in NZ for the keywords “John Key” and “Phil Goff” over the past 30 days. Based on this method, Google is currently ‘predicting’ a win for John Key!

Source: Google Insights for Search

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