Tuesday, November 29, 2011

The Polls didn't see Winston coming...but Google did!

(Click to enlarge)

A look at web search interest in NZ for the keywords "winston peters" and "nz first" during November suggests that public interest in the party rose sharply in second half of the month, and appears to be correlated with the "teapot" tape saga.

Web search interest for Winston picks up following the emergence of the "teapot" tape on Nov. 13, and spike after his claim on Nov. 17 that he is privy to the contents of the tape.

Interest in the keyword "nz first" follows a similar pattern - suggesting that web search interest in the party itself may have been impacted by the publicity gained by Winston.

Source: Google Insights for Search

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